FAIRMADE is the creation of value-added finished products instead of the purchase of raw ingredients. The entire process takes place where the primary ingredient is grown so local communities enjoy more benefit.
In the case of chocolate, FAIRMADE is defined by the Fine Chocolate Industry Association (FCIA)
glossary as a product made from start to finish at the origin of the cocoa with locally sourced ingredients, materials, and labour. This stands in contrast to the typical chocolate bar that has limited impact on cocoa producing countries. The FAIRMADE model is also unique in the world of chocolate where African farmers grow 70% of the world’s cocoa but less than 1% of chocolate bars are made on the continent.
FAIRMADE can be extended to other food products as well, allowing communities in developing countries to go beyond farming to create skilled production jobs that improve livelihoods and reduce poverty.